Presentation Descriptions
| Date | Morning Event |
Two-day Workshop | Track 1 | Track 2 |
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Friday 13 May |
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Saturday 14 May |
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Friday, 13 MayKeynote |
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Translating for the European UnionThe European Union is a major consumer of language services. However, translating for the European Union is often seen as an extremely cumbersome endeavour for small and medium sized LSPs due to the long public procurement procedures involved. The aim of the presentation is to shed light on the how and why language services are procured by the bodies of the European Union, where business opportunities can be found and how to stay informed. A more closer look to the outsourcing operation at the Directorate General for Translation (DGT) of the European Commission, with volumes and trends, the various kinds of contracts in force, contract management through quality evaluation, assistance to contractors as well as coming opportunities will complete the information needed to take informed tendering decisions in the future. |
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Two-day Workshop | ||||||||||||
Effective PresentationsEszter Avar-Human Values International In business we are more often judged on how we communicate rather than on what we communicate. An effective presentation can be a deal clincher; an ineffective one can scupper your chances of any business before it has started. You may already regard yourself as a satisfactory presenter or even a good one. However, in the competitive world of business, even good presentation skills are just not good enough. In our two-day workshop we’ll help you to improve your presentation skills set:
Good presenters become great presenters when they learn from every presentation they deliver. During the workshop each participant will be asked to make presentations, reflect on them and improve. Confident participants will have the opportunity to have their presentations videoed so that they can see themselves, the presenter, through their audience’s eyes. You’ll leave the workshop with a comprehensive practical toolkit of handouts and checklists to enable you to prepare and deliver future presentations with confidence. |
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Components of Business Part 1 |
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Metrics for Sales Management: Numbers that You Need to Consider When Planning your Sales StrategyAnne-Marie Colliander Lind - Inkrease How long does it take to close a translation deal? What percentage of my revenue should I spend on sales? What is the average sales cycle for a translation project? Every business owner wants to benchmark numbers to find out how the company is doing compared to the industry. In this fact-based presentation, Anne-Marie will share data that you can use when building the sales strategy for taking your company to the next level. Bring your own numbers to compare! |
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Project Management: The dark side of the Moon!Jean Mandron, Cogen What is project management all about? Playing with technologies, managing multiple resources, producing documentation, controlling quality and monitoring deadlines…. Yes, certainly all this, but the must is Managing Risk. Just where is project management heading in the translation world? The 80s and 90s were clearly years of automation. But which tendencies can we spot in now? One of the challenges today is to combine both automated processes and customer-specific needs in an environment characterized by multiple overlapping processes and a mix of contributors. Well-run risk management is one of today’s critical success factors in project management. I’d like to present examples of how acceptance, identification and reduction of risk can be integrated into project management in a highly practical way. This mini-workshop lasts for two sessions. |
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Business Sense |
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How and when to say No!Françoise Bajon - Version internationale Should we say No? “Never say no…”, a common saying in the translation industry. But saying no can also be a management act! After analyzing the usage of a no in various cultural environments, Françoise will explore the different aspects of saying no, and will finally elaborate on the reasons and the different ways to say no. |
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Understanding the EU Tender Process: A hands-on examination of the forms and processA full set of tender documents will be thoroughly examined together with participants to find out where to look for formal and substantial information, what tips and tricks to adopt for effective tendering, and how common mistakes found in tenders can be avoided. Particular attention will be given to the analysis of selection and award criteria on the basis of past calls for tenders. |
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The effects of linguistic skills on the export performance of French, German and Swedish SMEsIngela Bel Habib -PhD and Independent Researcher This presentation based on a recent study which showed that multilingual skills provide export benefits and better access to new emerging markets. The study is based on a comparison between German, French and Swedish SME companies. A connection has been found between multilingual skills and export performance. The main conclusion is : The higher the multilingual skills the higher the export turnover share. |
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Sponsor Presentations |
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XTRFThe XTRF Management System is one of the fastest growing web-based ERP systems for translation companies. A great number of clients choose XTRF for its outstanding flexibility, thoroughly thought-out functions and modules, multiple divisions’ management, great usability features, and unbeaten technology allowing for further efficient development, and guaranteeing a competitive advantage for XTRF users. The presentation will not be a standard or trite lecture on Management System possibilities but will rather focus on the most innovative and prominent features and functionalities of XTRF. During the lecture, Andrzej Nedoma (General Director of XTRF) and Tomasz Mróz (Operating Director of XTRF) will present functions such as Branch Offices Management, Scheduler and Business Reporting, Exchange rates synchronisation, flexible customer views, and the latest XTRF function XTRF LINK (the possibility of direct co-operation between separate XTRF installations). |
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How Industry Leaders plan, steer and control their company processes with Plunet BusinessManagerPlunet develops and markets the business and workflow management software "Plunet BusinessManager" - one of the world's leading management solutions for the translation and localization industry. Plunet BusinessManager provides a high degree of automation and flexibility for professional language service providers and translation departments. Using a web-based platform, Plunet integrates translation software, financial accounting and quality management systems. Various functions and extensions of Plunet BusinessManager can be adapted to individual needs within the configurable system. Basic functions include quote, order and invoice management, comprehensive financial reports, flexible job and workflow management as well as deadline, document and customer relationship management. Bastian Enners (Director of Sales and New Business Development) will explain and demonstrate the significant advantages that will be generated for translation agencies and corporate language departments by using Plunet BusinessManager for their daily business. |
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Saturday, 14 MayMorning session |
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Facilitated Networking |
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Components of Business Part 2 |
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Bull's Eye: The Sales Pitch
Sales in practice with immediate feedback! We are inviting a ELIA members to make a presentation of their company or product to a panel of sales experts. The objective is to provide live feedback to the presenters and education to the audience about how companies position themselves and how clients and competitors hear what they are saying. A buyer of translation services, a sales trainer, and an LSP will listen to the presentation and make suggestions for improvement and comment on the offering. The audience will also be invited to make comments and ask for advice. You could say that this is as practical as sales training can get. This mini-workshop lasts for two sessions. |
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The Business of Translation for New and Social MediaGlobal brands struggle to communicate internationally as quickly and effectively as domestically. The massive amount of content being produced by business and consumers presents an enormous opportunity for LSPs, but traditional translation methods are often too slow and cumbersome for dynamic publishing and dialogue. Learn innovative and effective approaches to this new era of engagement, including the strategic use of MT, TM, human, hybrid and cloud-based translation models in your business process. This session is replacing the session Concepts of cross-border hiring. ELIA appologizes for the last-minute change. |
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Technology |
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Click to Translate - The future of translation is small, integrated and instantaneousYesterday we translated words on papers, today we translate words in files and tomorrow we will translate words online in browsers. The translation jobs are getting smaller, integrated and instantaneous. This change is happening right now with our clients and we need to be ready for this change. We need to open up our tools, to open up our work flows and integrate to any system the clients may use. We need to move on to an online platform. In the future there will be no time for sending e-mails, exchange files, local installations, manual setup of local translation environment, etc. |
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One Thousand and One Formats - Hints and Tips on the Translation of Graphic Files and PDFsMarek Gawrysiak - TextPartners There are not so many new lands to be discovered in the translation industry. This means that, in general, as translation professionals, we feel that we are in control of our projects. Nevertheless, there is always some hands-on knowledge which comes in very handy when a technically complex project presents itself. And that knowledge not only simplifies our work, but also allows us to save money. One such example is PDF files, the structure of which is hardly ever predictable. Another instance is graphic images containing text for translation. Now, some people may well say "No problem!" Fair enough. But what if the job involves a thousand such images and your client then asks for a first and maybe even a second round of changes to be made? What if you then need to write the changes into your TM? What if you need to resize images but keep the original text size? And how about handling things when purely linguistic dictates give you a target language text which is significantly longer than the source text? Does it begin to sound as if the same ground will have to be covered again and again, with every single change? Well, it shouldn't be necessary. Not even if you multiply the whole thing by several languages. If nothing else, the aim of this presentation is to share some hints and tips with you all! |
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Moses Customization for LSPs - the Pangeanic experienceAfraid of machine translation being "pushed" by translation buyers? Do you feel you are losing control over the translation cycle? Are corporate machine translation solutions too expensive for you, as an LSP? Have you heard of Moses and are intrigued about what open source machine-translation software can do for you? Do you think MT customization is only for the big guns and large corporations? This session will deal with the experience of an LSP which turned its initial project to automate translation processes into a full R&D program that transformed the company into an MT customizer offering Statistical Machine Translation for all. |
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