ELIA members are invited to volunteer to actively participate in the Bull's Eye: The Sales Pitch at ELIA’s ND Stockholm on Saturday 14 May. This is an occasion for up to three ELIA member companies to make a presentation about their company and services to and receive comments from a panel of experts.

Accepted volunteers will make a fictitious presentation for a company that is trying to select one new vendor and has asked for a presentation of your company, services and the differentiators to a group of decision makers after the company has responded to an extensive Request for Proposal.

The objective of this exercise is to provide live feedback on the presentation and educate the audience about how companies position themselves and how clients and competitors hear what you are saying. The presentation can be made by the owner of the company or by a salesperson.

The panel will listen to the presentation and make suggestions for improvement and comment on the offering. The audience will also be invited to make comments and ask for advice. One could say that this is as practical as sales training can get. The presenter is not required to make a perfect presentation. Do the best possible, and expect a lot of positive and a lot of negative feedback.

Presenters will be provided free admission to Saturday’s Session Tracks and includes lunch and breaks.

If you or someone from your company would like to take part in this useful, humbling and exciting exercise please contact John by March 15 and indicate whether you would present a service(s) or tool. A decision on which companies will make the presentations will be made by the end of March.

I look forward to hearing back from you.

Kind regards,

John Terninko
ELIA Executive Director
john.terninko@elia-association.org
www.elia-association.org