Berlin, 22-23 June 2007 (the two days following the Localization World Conference)
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| Day 1, Friday 22, June 2007 |
| Workshop |
Unleash the Power of Public Relations
by Renato Beninatto (Common Sense Advisory, USA) |
| Time |
09:00 - 18:00 |
| Topics to be covered |
- Marketing vs. Public Relations
- Marketing –The Basics
- What is Public Relations?
- How PR Can Help Your Business
- First - Your Customers
- Identifying Business Goals
- “Tell me a story”
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- Media Relations – Getting Ink
- Distributing your news
- PR Expectations & Goals
- Measuring Your Efforts
- Succeed, Share, Sell
- DIY or Hire
| |
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Discounted fees for ELIA, ALC, or CSA members!
Download the Workshop Registration Form
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| Day 2, Saturday 23, June 2007 |
| Networking Day |
East and West in Europe - Working Together
Facilitated by Renato Beninatto (Common Sense Advisory, USA) |
| Special Guest |
Arturo Quintero (Chief Corporate Strategist, Moravia Worldwide, Czech Republic)
Presentation
Don’t Repeat My Mistakes, Learn from Mine, and Make New Ones |
| Schedule |
| 9:00 |
Registration |
|
9:30 |
Introduction and Presentation –(
Roberto Ganzerli
, President, ELIA) |
|
9:45 |
East and West in Europe –Working Together (Renato Beninatto, Common Sense Advisory, USA) |
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10:30 |
Don’t Repeat My Mistakes, Learn from Mine, and Make New Ones (Arturo Quintero, Moravia Worldwide, Czech Republic) |
|
11:15 |
Brew your ideas over coffee… |
|
12:00 |
Tool of the Day: MultiTrans (François Tardif and Jean-Pierre Pesch, MultiCorpora, Belgium) |
|
13:30 |
Lunch |
|
15:15 |
Interactive Session Steered by Renato Beninatto |
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16:30 |
Sharing Views: Designing the Future. Roundtable Steered by Renato Beninatto |
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18:00 |
Wrap it up and Drink it over (Cocktail and Nibbles) | |
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Discounted fees for ELIA or ALC members!
Download the Networking Day Registration Form
|
Become a member of ELIA in Berlin
and save €100 |
| Details |
| Location |
Crowne Plaza, Berlin City Center
Nürnberger Strasse 65
10787 Berlin (Germany)
http://www.cp-berlin.com |
| Accommodation |
Rooms are available at the Crowne Plaza for conference attendees at a rate of €129/night single occupancy or €149/night double occupancy, breakfast included. Download this Crowne Plaza registration form, fill it out, and email it to the hotel to reserve your room.
Click HERE for list of other hotels in the area. |
| Registration |
Early-bird (discount rate) registration DEADLINE: 12 JUNE 2007!!!
It will be possible to register on the day of the event. |
| Sponsors |
It is still possible to sponsor ELIA Networking Day 2! For more information click HERE or write to secretariat@elia-association.org
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